Nowadays it’s all about ‘world building‘. Forget about franchises or trilogies, the big money is in movie ‘world building.’
A perfect example is Marvel and their different, progressive phases, introducing characters, giving them their very own stand-alone movies whilst including them in big ensemble get-together cross-overs. Universal now plan to do exactly the same only their idea doesn’t focus on superheroes, instead they want to build a movie world around their very own trademarked monsters.
Classic characters like Wolf-Man, Dracula, the Mummy and Frankenstein are all being considered for the movie reboot treatment which will be far more action-adventure orientated than traditional horror. Speaking to the Hollywood Reporter recently , Universal Chairman Donna Langley revealed:
“We don’t have any capes [in our film library], but what we do have is an incredible legacy and history with the monster characters. We’ve tried over the years to make monster movies unsuccessfully, actually. And we had an epiphany, which is that the horror genre has a ceiling — it’s not global. There’s a reason why monster characters are enduring, generation upon generation. So we took a good, hard look at it and we settled upon an idea, which is to take it out of the horror genre, put it more in the action-adventure genre and make it present day, bringing these incredibly rich and complex characters into present day and re-imagine them and reintroduce them to a contemporary audience.”
The first of these movies will be The Mummy reboot directed by Alex Kurtzman, scheduled for release in April 2016, with another film being planned already for the following April. Details on how this world will be built are being kept secret but Universal are definitely following Marvel’s lead and giving their infamous characters an Avengers style make-over. and it will need to be. Audiences have already endured the unsuccessful Van Helsing in 2004, The Wolfman in 2010 and more recently this year’s Dracula Untold.